Sales, marketing and customer-facing uses of virtual reality.
A headset in the showroom is not a strategy. Which sales cycles genuinely benefit from VR demos — real estate, industrial equipment, automotive — and which are better served by a video call.
Most branded VR experiences are forgotten within a week. The campaigns that work tie immersion to a specific decision the customer is already trying to make.
Full immersion in a showroom, a browser-based AR preview or a mailed headset kit: each format solves a different distribution problem. How to match the format to the audience.